When your herd spends up to 12 hours a day standing, walking, lying — the surface underneath them matters. This one’s straight from the ground up: how flooring choices affect health, lameness and the bottom line.

No spin. Here’s the plain truth: if your cows aren’t resting enough — you’re leaving milk on the table. This one’s about lying time, rumination, comfort and how it ties into production and herd health.

CattleCon is a vital event for the cattle industry, where thought leaders and producers come together to address the future of ranching.

And this year’s event was no different.